1. Be Flexible and Maintain Diversity of Sourcing
China is a great place to source consumer products, but there are still plenty of risks. Occasionally,
manufacturers go bankrupt, which will create tremendous disruption if you're doing business with them.
Therefore, it's smart to be flexible and maintain some diversity when it comes to sourcing your consumer
products.
2. Partner with Privatized Domestic Enterprises
Teaming up with private local companies provides many benefits. First, they offer tremendous cost savings
if you outsource manufacturing. Second, they will serve you better by being your friend rather than your
competitor. Finally, their access, distribution channels and know-how about the domestic Chinese market
are extremely valuable for your market entry.
3. Look Beyond Lowest Costs
This may seem counterintuitive, since most companies look to China for lowest-cost sourcing. But keep in
mind it may not be lower than some of the other emerging countries. Government incentives, reliability,
speed of distribution and proper infrastructure are important factors to consider when choosing your
sourcing location. Certain provinces may be good choices for your type of products because of upcoming
major events or China's strategy to boost business in up-and-coming inland regions.
4. Use Sourcing as a Tool for Market Entry and Access
Although exporting to China has become easier, there is no substitute for being close to the 1.3 billion
Chinese consumers. Besides, World Trade Organization rules will make it easier to distribute goods made in
China to local consumers.
5. Understand Cultural Differences
Although smart and progressive, most Chinese people lack global business experience. People over the age
of 35 grew up in an era in which the government provided everything. Use patience and flexibility to build
good relationships with both central and local governments; without financial drivers, decisions traditionally
were made based upon power and relationships.

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